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Affiliate marketing

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Affiliate marketing is a form of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. An affiliate can be a website owner, blog writer, social media influencer, or any other individual with a presence on the internet. The affiliate promotes the business's products or services using special links or unique codes, and earns a commission on any resulting sales.

A social media influencer is a person who has built a significant online following on one or more social media platforms through the creation and sharing of high-quality and engaging content. These individuals are often seen as thought leaders in their niche, and have the ability to shape public opinion and influence the purchasing decisions of their followers. Social media influencers are popular with businesses looking to reach new audiences and increase brand awareness. Influencer marketing is the act of partnering with influencers to promote products or services by means of shared content across the social media platforms.

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